Forever Black Selvedge: The Quest for Forever Black Denim
When it comes to black denim, the problem is often the same: the color fades. Over time, the pure, deep black color is replaced by an uneven, grayish look, which can be frustrating for those who want their jeans to retain their dark and elegant feel. It was this very challenge that inspired Naked & Famous Denim to create Forever Black Selvedge – a raw denim made to be permanently black.
What makes Forever Black Selvedge unique?
Traditional black denim is dyed by treating only the surface of the threads, while the core remains cottony white. As the fabric ages and wears, this light core comes through, giving the jeans a greyed-out effect. With Forever Black Selvedge, it's a different story.
A reactive dyeing process is used here that dyes the yarns right down to the core, drastically reducing fading even with long-term use. The result? A true raw denim that ages naturally, but without losing its intense black color.
Real raw denim feel
Despite the advanced dyeing process, Forever Black Selvedge is as much a true raw denim as any other Naked & Famous garment. The fabric is a 12.5 oz Japanese selvedge denim – sturdy, stiff and ready to mold to your body through wear. The texture is classic, the weave is tight, and the feel when you put it on immediately reminds you of high quality and durability.
Completed details
Each pair of jeans is sewn in Canada, with great attention to detail that highlights the minimalist and clean aesthetic. It features tone-on-tone stitching, black non-reflective hardware, button closures and a black full-grain leather patch. Everything is chosen with the intention of providing a stealthy, complete look that doesn't compromise on anything.
Forever Black Selvedge is not just a black jean. It's the answer to the desire for lasting color, true raw denim quality, and uncompromising style – made for those who expect more from denim.
