Wondering what's the deal with stiff, dark jeans? Raw denim – or rådenim in Norwegian – is denim in its purest form.

Raw denim - or rådendim in Norwegian - is simply denim that has not been washed or treated after it was dyed and woven. Where most jeans you buy in regular stores are pre-washed, sandblasted, or chemically treated to look worn, a raw denim jean starts out as a blank canvas.

Have you heard that denim nerds never wash their jeans? Raw Denim is unwashed quality jeans, but can they really not withstand washing?

Forget the freezer! Skip the vinegar bath with your jeans on. We bust the myths and give you the truth about maintenance, straight from people who actually live in raw denim every single day. Whether you're brand new to the game or a seasoned "fade veteran," this is the only guide you'll need to wash your jeans properly without ruining their unique contrasts.

Are you one of those people who spend a whole day shopping for new jeans? Do you struggle to find the right fit?

We have many years of experience with jeans, and carry jeans that fit different bodies. We are not concerned with the silhouette of the season, but are concerned with which jeans will make you look good. Our fit guide will help you navigate online, but feel free to stop by our store in Grünerløkka when you want your first pair - so it will be perfect!