Are you excited about raw denim, but dreading the stiff break-in period? Naked & Famous has just released the solution for those who want the style of a heavy selvedge, but the comfort of a flannel pyjama. We take a closer look at Max Brush – the softest new product in the store.
What the heck is "Max Brush"?
Typically, raw denim is known for being stiff, angular and sometimes a little unforgiving on the knees and thighs in the first few weeks. Naked & Famous has turned this on its head with Max Brush .
The secret lies in an extreme finishing of the inside of the fabric. Using specialized machines with metal brushes, the inner cotton fibers are "torn up" until they form a thick, shaggy layer with a fleece-like texture. The result? Jeans that are extremely soft against the skin from the first second, while the outside looks like a soft, authentic, dark blue selvedge.
That's why Max Brush is perfect for Norwegian conditions.
Here in the north we know that winter can be merciless. The brushed inside of the Max Brush does two things that regular jeans don't:
-
Insulation: The furry texture traps air, which makes the jeans retain more body heat than smooth denim.
-
Comfort: You'll avoid the cold, stiff feeling against your skin when you jump into your pants on an early Monday morning in January.
Technical details (For the denim geeks)
Although it is soft, this is still true Japanese selvedge craftsmanship:
-
Weight: A solid middleweight that feels substantial without being too heavy.
-
Color: Deep indigo that will develop unique fades and patina over time, just as you would expect from Naked & Famous.
-
Material: 100% natural cotton fibers - no plastic or stretch, just pure textile art.
-
Selvedge ID: A classic red edge that pops perfectly when you fold the pants.
How do you style it?
Max Brush works equally well with one of our Tingvoll wool sweaters for a truly Norwegian look, or with an EDWIN hoodie for a more urban streetwear vibe. Since the inside is so soft, these are also the perfect jeans for those days when you really just want to wear your couch-slacks but need to go out and look presentable.
Shop Max Brush at Raw Denim Norway
We've got Max Brush in several of the most popular fits, including Weird Guy and Easy Guy .
-
Try it at Løkka: Come by the store to experience the incredible texture for yourself.
-
Free shipping and returns: Ordering online? We always offer free shipping and returns on all jeans throughout Norway, so you can find your perfect fit without risk.
-
Duty-free to the EU: As usual, we ship duty-free to all our customers in Europe.
Are you ready to upgrade your comfort without sacrificing style? Check out the Max Brush collection here!
