Raw denim is unwashed, untreated denim that starts stiff and dark, and fades naturally over time. It shapes to your body and lifestyle, creating a one-of-a-kind look. No fades added. Just lived in!

Forget the myths. Freezing your jeans? Vinegar baths? Nope! Here’s the truth. Straight from people who actually wear their denim raw. Whether you’re new to the game or a fade veteran, this guide’s for you.

Not sure which jeans fit you best? Our Fit Guide breaks down styles, rises, and cuts, so you find the perfect pair for your body and style. Find your fit, wear it your way!

Join our raw denim community in real life. Pop-ups, workshops, and meetups, see what’s happening near you. Fades look better in person!

Stories, tips, and denim culture. Go behind the seams with interviews, how-tos, and deep dives.
All things raw, right here.

Got questions? We’ve got answers. From shipping to sizing to denim care, it's all here. Start here if you’re wondering.